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Ken Ip
Marketing • Communications • Editing
Ken Ip
Marketing • Communications • Editing
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Welcome! Here’s a bit about me:
I’m Ken, a marketing & communications professional with 5 years of experience. I’ve worked on website redesign projects, brand development, content creation, and paid advertisement. From design to deployment, I have stewarded a wide range of marketing projects that have driven strong results in awareness, engagement, and tracked ROI.
Prior to this, I completed graduate studies at the University of British Columbia, during which I developed a versatile writing and research skillset.
Outside of the office, I also volunteer as part of the Board of Directors at nearby Capilano Community Services Society, and continually seek further education and certification.
Below is an overview of my work history – for samples of my work, take a look at bodwell.edu and isctglobal.org.
Further samples are available on request via my contact form
MAY 2022 – Ongoing
Member, Board of Directors (Volunteer)
Capilano Community Society
- Participated in decision-making processes including budget review and approvals, executive hiring,
- Developed board intranet site via Sharepoint
- Member of compensation review & organizational design subcommittee
- Member of marketing & communications subcommittee
NOV 2021 – ONGOING
Marketing Manager
Bodwell High School
- Supervision of three staff, with oversight on team hiring, budget, and professional development
- Project management on:
- Website relaunch project, domestic B2C campaign, digital marketing, media assetmanagement
- Digital and print media production for marketing use, targeting international audience
- Strategic recommendations and research on target market trends
- Developed social media pipeline, delivering 2-3 posts per week and seeing ~20% growth year on year in key accounts (Instagram, Facebook, WeChat)
- Developed B2B newsletter series on MailChimp, building audience from 4000 to 7000, and increasing open rate from 22% average to 38% average
- Development of key marketing personas for 6 markets, segmented by geography and demographics
- Webmaster for company website, responsible for access management and code/content updates
FEB 2020 – OCT 2021
Coordinator, Marketing Support & Member Services
International Society for Cell & Gene Therapy
- Oversight of marketing channels, including social media management (Twitter, LinkedIn), email marketing (Informz, MailChimp) and website suite (Higher Logic, WordPress)
- Acted as webmaster for organization website and key microsites, managing access, content, and technical updates
- Deployment and monitoring for PPC campaigns
- Provided support on marketing strategy, based on KPIs and development of brand-coherent content
- Provided significant design and implementation for ISCT 2020 & 2021 Virtual Annual Conferences
SEP 2018 – JUN 2019
Graduate Teaching / Research Assistant (Part-Time)
University of British Columbia
- Led two tutorial classes across the 2018-2019 school year, earning 100% positive evaluations from students
- Developed teaching materials and grading standards to support first-year undergraduate courses in English
- Conducted recovery, transcription, and digitization work to create digital content archive
SEP 2016 – AUG 2017
Purchasing Officer (Part-Time)
BetterChoices Enterprizes / Green Dot Dot Ltd.
- Assisted in the development of family-owned agri-foods importer/exporter
- Assisted with temporary marketing work overseas
- Evaluated and recommended products for B2B sales
Team and Project Management
- 5 years of experience coordinating marketing/communications between key management stakeholders, team members, and external partners
- Strategic oversight (developed in managerial role and as part of Board of Directors – Capilano Community Services Society)
- Leadership and team operational skillset – budgeting, hiring, daily operations and project planning
Branding and Copywriting
- Extensive experience in educational, non-profit, and corporate communication
- PR copyediting and marketing copy
- Strong experience in brand stewardship for multiple organizations
- Editorial work and working knowledge of RFP/SEO practices as a freelancer
Content Development
- Website development (including interactive elements, UX design, and content writing)
- Graphic design (intermediate)
- Social media development/deployment
Software Proficiencies
- Design – Adobe Suite (Photoshop, InDesign, Premiere)
- Website CMS – AEM, WordPress, Higher Logic, Finalsite
- CRM – Salesforce Sales Cloud (proficient with builder)
- Advanced Microsoft Office Suite and Google Suite
- Intermediate HTML, CSS, JS
2017 – 2019
Master of Arts in English Language and Literature
University of British Columbia
- Research Interests: Indigenous Storytelling; Digital Humanities; Technology & Literature
- SSHRC CGS-M Award Holder (Full funding)
- Publication (Link): “A RHETORIC OF “BELONGINGS”: OBJECTS, PROCEDURALITY, AND MEMORY IN C̓ƏSNAʔƏM”
2012 – 2017
Bachelor of Arts (Honours) in World Literature
Extended Minor in Sociology
Simon Fraser University
2023
Digital Marketing Strategy – Honours Certificate from Canadian Marketing Association
2022-Ongoing
Board of Directors, Capilano Community Services Society
2018-2019
SSHRC CGS-M Scholarship
2017-2019
2x UBC Faculty of Arts Graduate Awards
2016
Simon Fraser Library Undergraduate Award
2016
SFU President’s Honour Roll (Fall 2016)
2016
Institute for World Literature – Harvard University
2014-2016
SFU Dean’s Honour Roll
2015
Caledonia Award for World Literature, Fall 2015
Here are some samples of projects I’ve worked on – click on any title to see the full version.
Homepage - Bodwell High School
This was part of a rebrand and relaunch project shortly after joining the Bodwell team.
I played the key technical role, and worked on each aspect of this website, including print and video content, navigation, image selection, wireframes & design, and HTML/CSS code implementation. After development, I worked as the webmaster for this site and several other microsites.
Homepage - ISCT
I worked as part of the team to redevelop and relaunch this website - I had a hand in building graphic elements, writing key content, coordinating development of the navigation with an internal team, and communicating design implementation to an external contractor.
News Site - International Society for Cell & Gene Therapy
This is a community news microsite built off of isctglobal.org. On the backend, this site made use of opportunities to sync CMS and membership data with dynamic content, and furthermore, to build out a regular digest sendout to keep members engaged.
Annual Report - International Society for Cell & Gene Therapy
I had the pleasure of helping illustrate the impact of two years of ISCT within the sector of cell & gene therapy. This included development of key member stories, award profiles, summarizing scientific advancement, and writing about events hosted by the Society.
Email Marketing - Benefits of ISCT Membership
This is one example of several membership-drive communications I developed with the team at ISCT, to encourage membership growth and retention.
The most enjoyable part of the challenge was thinking about how to aim this content at an international readership, and to build profiles in marketing show the Society's value in meeting their needs.
Email Marketing - Bodwell Partner Newsletter
Bodwell's partner newsletter series is a B2B communication, helping to build engagement with a network of education agents through community-sourced content, as well as pragmatic and useful updates. This is one of the key channels now used to establish brand credibility, and to maintain a frequent touchpoint with the sector.
Working with ISCT
Since February 2020, I've been working with ISCT, a society of over 2300 professionals involved in the translational chain of Cell and Gene Therapy.
Projects/Contributions:
- ISCT 2019 Annual Report
- ISCT Telegraft Site
- Implementation of ISCT 2020 Paris Virtual
Master of Arts
From 2017 to 2020, I completed my MA in English Languages and Literature at UBC. During this time, my coursework focused significantly on Indigenous literatures, and the applications and implications of digital technology for literature
Bachelor of Arts
My undergraduate degree was a diverse and fulfilling experience.
Highlights
- IWL at Harvard University
- Thesis: Expanding the Moroccan Storytelling Circle: Adaptations of Indigenous Moroccan Orality from Paul Bowles’ Five Eyes to Betsy Bolton’s Maghrebi Voices
Graduate Teaching Assistant
During my time as a teaching assistant, I led two tutorials across the 2018-2019 school year, earning 100% positive evaluations from students
• Developed teaching materials and grading standards in collaboration with teaching teams for two first-year undergraduate courses
• Maintained professional and approachable demeanor as part of teaching practice
Graduate Research Assistant
As a research assistant, I worked with periodical sources, OCR implementation, and inter-library loan requests as well as external communication with judicial and municipal record-keeping organizations
• Worked in small team to create a digitized archive of an author’s work, designed for research and educational use
• Conducted recovery and transcription targeted at texts from a variety of archival settings
Humanities Teacher
As a humanities teacher, I administered and taught online courses for grades 8-12, based on certification in English Language Arts and Social Studies.
• Created a set of automation tools to ease school workflow in attendance and communications
• Created customized course materials to suit student needs
• Constructed new courses for virtual environment, based on new curriculum for British Columbia
Work Experience
Skills
Education
Achievements / Awards
Work Experience
NOV 2021 – ONGOING
Marketing Manager
Bodwell High School
- Supervision of three staff, with oversight on team hiring, budget, and professional development
- Project management on:
- Website relaunch project, domestic B2C campaign, digital marketing, media assetmanagement
- Digital and print media production for marketing use, targeting international audience
- Strategic recommendations and research on target market trends
- Developed social media pipeline, delivering 2-3 posts per week and seeing ~20% growth year on year in key accounts (Instagram, Facebook, WeChat)
- Developed B2B newsletter series on MailChimp, building audience from 4000 to 7000, and increasing open rate from 22% average to 38% average
- Development of key marketing personas for 6 markets, segmented by geography and demographics
- Webmaster for company website, responsible for access management and code/content updates
FEB 2020 – OCT 2021
Coordinator, Marketing Support & Member Services
International Society for Cell & Gene Therapy
- Oversight of marketing channels, including social media management (Twitter, LinkedIn), email marketing (Informz, MailChimp) and website suite (Higher Logic, WordPress)
- Acted as webmaster for organization website and key microsites, managing access, content, and technical updates
- Deployment and monitoring for PPC campaigns
- Provided support on marketing strategy, based on KPIs and development of brand-coherent content
- Provided significant design and implementation for ISCT 2020 & 2021 Virtual Annual Conferences
SEP 2018 – JUN 2019
Graduate Teaching / Research Assistant (Part-Time)
University of British Columbia
- Led two tutorial classes across the 2018-2019 school year, earning 100% positive evaluations from students
- Developed teaching materials and grading standards to support first-year undergraduate courses in English
- Conducted recovery, transcription, and digitization work to create digital content archive
SEP 2016 – AUG 2017
Purchasing Officer (Part-Time)
BetterChoices Enterprizes / Green Dot Dot Ltd.
- Assisted in the development of family-owned agri-foods importer/exporter
- Assisted with temporary marketing work overseas
- Evaluated and recommended products for B2B sales
Skills
Team and Project Management
- 5 years of experience coordinating marketing/communications between key management stakeholders, team members, and external partners
- Strategic oversight (developed in managerial role and as part of Board of Directors – Capilano Community Services Society)
- Leadership and team operational skillset – budgeting, hiring, daily operations and project planning
Branding and Copywriting
- Extensive experience in educational, non-profit, and corporate communication
- PR copyediting and marketing copy
- Strong experience in brand stewardship for multiple organizations
- Editorial work and working knowledge of RFP/SEO practices as a freelancer
Content Development
- Website development (including interactive elements, UX design, and content writing)
- Graphic design (intermediate)
- Social media development/deployment
Software Proficiencies
- Design – Adobe Suite (Photoshop, InDesign, Premiere)
- Website CMS – AEM, WordPress, Higher Logic, Finalsite
- CRM – Salesforce Sales Cloud (proficient with builder)
- Advanced Microsoft Office Suite and Google Suite
- Intermediate HTML, CSS, JS
Education
2017 – 2019
Master of Arts in English Language and Literature
University of British Columbia
- Research Interests: Indigenous Storytelling; Digital Humanities; Technology & Literature
- SSHRC CGS-M Award Holder (Full funding)
- Publication (Link): “A RHETORIC OF “BELONGINGS”: OBJECTS, PROCEDURALITY, AND MEMORY IN C̓ƏSNAʔƏM”
2012 – 2017
Bachelor of Arts (Honours) in World Literature
Extended Minor in Sociology
Simon Fraser University
Achievements / Awards
2023
Digital Marketing Strategy – Honours Certificate from Canadian Marketing Association
2022-Ongoing
Board of Directors, Capilano Community Services Society
2018-2019
SSHRC CGS-M Scholarship
2017-2019
2x UBC Faculty of Arts Graduate Awards
2016
Simon Fraser Library Undergraduate Award
2016
SFU President’s Honour Roll (Fall 2016)
2016
Institute for World Literature – Harvard University
2014-2016
SFU Dean’s Honour Roll
2015
Caledonia Award for World Literature, Fall 2015
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Lyre Magazine
Lyre Magazine
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Feb 2005
World Literature Student Conference
https://www.sfu.ca/wll/student-opportunities/world-lit-student-conference.html
Aug 2007
Online Courses at iLearnDL Secondary School
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01 Jan 2020
Extra Label
ISCT 2020 and the Telegraft Hub
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